IFA #53: How Amazon Prime Has Changed Indie Filmmaking & Much More with Linda Nelson of Indie Rights

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I’m excited to welcome our friend Linda Nelson of Indie Rights back to the show. One of the things that a lot of listeners have asked me for are updates to the world of distribution and what’s going on with platforms like Netflix, Amazon Prime, Hulu, iTunes etc. We cover a lot of ground here, but one of the things I have been seeing a lot is people using Amazon Prime as an important part of their business model. One of the things I have tried to address in the past is the notion of this sweet spot where, even if a film isn’t overly successful, if there is a way to figure out how much you can safely spend on a film and know you will at least make it back.

There are many reasons why Amazon Prime is a much platform than Netflix and iTunes. For one, Netflix really is moving away from independent film and has decided primarily to focus on television series and generating original content. iTunes only offers transactional viewing of movies, so basically you pay per movie. Amazon Prime, on the other hand, has so many amazing benefits to both consumer and creator that everyone should include it as an important part of their distribution model.

Three are 3 main components that differentiate Amazon Prime from other SVOD platforms. 

  1. You get paid when people watch your film. The more they watch, the more you get paid thus encouraging better films.
  2. It is on a platform with millions of other users. Amazon’s reach is gigantic and with each passing year they are in more countries.
  3. Amazon Prime is free to watch for subscribers, so convincing people to watch your film doesn’t involve any need to sell anything.

Thanks again to Linda for coming on the show. You can contact her through their website www.indierights.com

 

 

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